Theorie

Illuminate your blonde, silver, or highlighted hair wherever you travel with the THEORIE Purple Sage Brightening Travel Pack. This compact, on-the-go duo enhances radiance while neutralising brassy and yellow tones for brighter, more vibrant highlights and beautifully balanced colour. Formulated with a violet-toned colour...

Use better products, get better hair — that’s the Theorie philosophy. The Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing formula that transforms frizz into silky smoothness while sealing the cuticle for a lustrous, satin finish. Infused with nutrient-rich Marula Oil, this...

Hydrate, refresh, and revive your hair with the THEORIE Amber Rose Hydrating Travel Pack — a luxurious, bloom-inspired duo designed to replenish essential proteins and restore vitality. Perfect for normal to dry, or over-processed hair, this compact set delivers salon-quality care wherever you go....

Revive and restore vitality to dry, damaged, or over-processed hair with the THEORIE Marula & Argan Travel Set. This luxurious, dual-botanical shampoo and conditioner duo is powered by Marula Oil and Argan Oil to deeply moisturise, smooth, and rejuvenate hair from root to tip....

Leave your hair and skin feeling soft, hydrated, and luxuriously cared for with the THEORIE Ultra Gentle Hypoallergenic Collection. Formulated with a base of soothing Aloe Vera and free from added fragrance, this collection is designed for those with sensitive, dry, or allergy-prone scalps...

Restore softness and strength wherever life takes you with the THEORIE Restoring & Nourishing Travel Kit. This four-piece luxury ritual features salon-grade formulations powered by Argan Oil, Hyaluronic Acid, Shea Butter, and antioxidant-rich botanicals to deeply hydrate, repair, and protect both hair and skin....

Experience indulgent hydration and nourishment no matter where life takes you with the Theorie Restoring & Nourishing Travel Kit. This beautifully curated set features Theorie’s signature botanical-infused formulations, perfectly sized for travel, ensuring your hair and skin stay refreshed, restored, and radiant wherever you roam....

Experience the power of pure nourishment with the Theorie Argan Oil Nourishing Collection, a vitamin-enriched trio designed to transform dry, dull, or damaged hair into silky, radiant perfection. Powered by Theorie’s advanced oxygen-infused technology, this luxurious formula harnesses the natural strength of Argan Oil...