I spent years in the hair industry before I built Victoria Jane. Years sitting with women, listening to them, watching them come in and quietly run their fingers through their hair and say things they had not said to anyone else.

"My ponytail feels thinner." "My part keeps getting wider." "I think I am losing more than I ever have." And always with a kind of apology in their voice like they were embarrassed to even mention it.

The first thing I always said was: you are not imagining it. And you are not alone.

More than half of women experience noticeable hair thinning or loss during menopause. It is common, it is real, and it is still something women feel they are meant to just quietly accept. I never believed that then. I still do not now.

Victoria Jane is a home brand. But home, to me, has always been about how you feel inside it and how you feel inside it starts with how you feel in yourself. So I want to talk about this. Because I have seen it up close for a long time, and I know what actually helps.

What It Looks Like and Why It Is Easy to Miss

It is rarely dramatic. That is part of why so many women brush it off for so long, or blame themselves, their stress levels, their diet, the shampoo they switched to.

What I saw consistently at my salon usually looks like this:

• A part that seems to be getting wider through the crown
• A general loss of volume rather than patches
• Hair that feels finer, flatter, and slower to grow back
• More scalp visibility under lights or when the hair is wet

It is a slow shift. The follicles gradually shrink and weaken, producing finer strands over time. And because it happens gradually, it can take a while to name it for what it is.

"You are not imagining it. And wanting to do something about it does not make you vain. It makes you someone who knows that feeling like yourself matters."

Why It Happens

This is not bad luck. It is not something you caused. It is biology — and once you understand it, it becomes a lot less frightening.

• Estrogen levels drop significantly during menopause, shortening the hair growth phase
• Hair sheds more quickly and regrows more slowly than it used to
• The balance between estrogen and androgens shifts, making follicles more vulnerable
• Natural keratin production declines with age

Estrogen used to protect your hair follicles. When that protection fades, hair becomes thinner, drier, and more fragile — even if you have always had great hair. Even if you have always done everything right.

And this is often happening alongside increased stress, disrupted sleep, nutritional changes, and a season of life that is already asking a lot of you. All of it shows up in hair quality. I saw it every week for years.

What Does Not Work and Why Women Get Frustrated

I watched so many women come in already doing everything they thought they should be doing. Expensive shampoos. Supplements from the health food store. Topical treatments applied carefully every morning. Gentle styling. And still — loss.

The reason is that hair needs support from the inside first. Topical products alone cannot rebuild weakened follicles if the body does not have the building blocks it needs. You can treat the surface all you like, but if the foundation is not there, the results will always be limited.

What Does Work

The most consistent difference I saw — and that I have heard echoed by the team at Kiri10, who work with clients through this transition every day — is when women support their hair from the inside out, not just cosmetically.

Hair is made primarily of keratin. Not vitamins alone, not collagen alone. As we age, especially during menopause, the body's ability to produce strong keratin declines. The most effective approach is giving your body the exact material it needs to rebuild — working with your natural cycle, not against it.

What I Recommend: Kiri10 KiriGlow Keratin Capsules

I do not recommend things I do not believe in. I never have.

The reason I stand behind Kiri10's KiriGlow Keratin Capsules — and why the Kiri10 team, who have spent years working with clients through menopause, recommend them too — is that they contain Functional Keratin™. And that matters because it is:

• 91% bio-identical to the keratin in your own hair
• Designed to work with your natural hair growth cycle
• Clinically studied to reduce hair loss and improve strength, thickness, and shine

This is not about forcing results. It is about giving your body what it needs to do what it already knows how to do just with the right support.

Women taking these consistently tell me their shedding has reduced, their hair feels stronger, breakage has improved, and their hair looks healthier even before they notice regrowth. It also supports skin and nails at the same time, which matters when so much is shifting at once.

"I only ever recommend something I would take myself. This is one of them."

You can shop KiriGlow Keratin Capsules through Victoria Jane — I wanted to make it as easy as possible to find.

→ Shop Kiri10 at Victoria Jane

And if you want personalised advice on what your hair needs right now, the team at Kiri10 are genuinely the people to speak to. They know this space better than almost anyone.

A Realistic Approach From Someone Who Has Seen It Work

There is no single miracle fix. Anyone who tells you otherwise is not being straight with you.

What does work is a layered, consistent approach:

• Gentle haircare — nothing harsh or stripping
• Reducing heat and tension on already-fragile strands
• Managing stress where you can — I know that is easier said than done
• Addressing nutritional gaps honestly
• Supporting keratin production from within, every day

Hair grows slowly. Progress takes patience. But it does come — when the foundations are right.

The Thing I Most Want You to Know

Hair loss during menopause is personal. It touches something deep — confidence, identity, the way you see yourself in the mirror on an ordinary Tuesday morning. Those feelings are valid. All of them.

I built Victoria Jane because I believe the spaces we live in shape how we feel about ourselves. The same is true for everything else we carry including our hair. You deserve to feel at home in yourself, not just in your house.

Wanting to care for your hair through this season of change is not vanity. It is knowing that you matter. And you do.