"Where lifestyle meets luxury, and every detail tells your story."

At Victoria Jane, we’ve always believed that true style isn’t just about the spaces you live in, but also how you carry yourself in the world. That’s why we’re thrilled to share the next chapter in our journey: curating a collection of boutique haircare, body care, and fragrance brands alongside our much-loved home and lifestyle designs.

This is more than just adding products to our shelves – it’s about weaving together a lifestyle that feels authentically you.

❤️ Why Now?

For more than 40 years, our founder Vicki Ogden-O’Fee has been at the heart of the hair and beauty industry. Many of you already know her from V For Hair, her award-winning salon she founded 15 years ago in Merivale.

This year has been a pivotal one for V For Hair. Vicki made the conscious decision to step away from big mass-market brands – the ones where prices are over-inflated because too many hands clip the ticket along the supply chain. Instead, her focus is now on niche, ethical, and founder-led brands – products that carry a sense of purpose, deliver outstanding results, and stand apart from the ordinary.

And here's the best part: every single product is personally tested by Vicki herself before being welcomed into the Victoria Jane and V For Hair family. If it doesn't pass her high standards, it simply doesn't make the cut.

What This Means for Our Victoria Jane Family

This is an amazing opportunity for all of you who already love Victoria Jane. Alongside our homewares, art, and tablescaping pieces, you’ll now be able to indulge in:

🧴 Luxury Haircare

Luxury Haircare – founder-driven ranges that are high on results, low on compromise.

🛁 Body Care Essentials

Body Care Essentials – products that feel indulgent, ethical, and effective.

🌸 Fragrance Stories

Fragrance Stories – niche scents that make every moment unforgettable.

💌 VIP Specials & Exclusives 

VIP Specials & Exclusives – because our loyal Victoria Jane family deserves to be first in line.

It’s all part of our mission to create a world where fashion, beauty, and lifestyle align seamlessly – for women (and men!) who are proud, inspired, and focused on living beautifully.

Why You’ll Want to Be Part of This Journey

This is only one part of the ever-evolving Victoria Jane brand, but it aligns perfectly with who you are: fashion-forward, beauty-conscious, and endlessly inspired. By joining us on this exciting new path, you’ll not only discover the very best in niche hair and beauty, but you’ll also become part of a story that is proudly founder-led, ethical, and made with heart.

✨ We can’t wait to share these new brands, products, and stories with you – along with stunning imagery and inspiration to match. This is just the beginning, and we’d love for you to come on the journey with us.