{"product_id":"nak-platinum-blonde-anti-yellow-shampoo-2-sizes-available","title":"Platinum Blonde Anti-Yellow Shampoo - 2 Sizes Available","description":"\u003cp\u003e\u003cstrong\u003eNeutralise. Perfect. Platinum.\u003c\/strong\u003e\u003cbr\u003eTake blonde to its coolest level with this high-performance toning cleanser designed to eliminate intense yellow, gold, and brassy tones. Powered by concentrated blue-violet pigments, it delivers a clean, platinum-silver brilliance while maintaining softness and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003cbr\u003e• Neutralises strong yellow, gold, and brassy tones\u003cbr\u003e• Creates cool, platinum and silver finishes\u003cbr\u003e• Enhances brightness and clarity of blonde and grey hair\u003cbr\u003e• Leaves hair soft, smooth, and luminous\u003cbr\u003e• Delivers salon-level toning results at home\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Benefits\u003c\/strong\u003e\u003cbr\u003e• Concentrated blue-violet pigments target stubborn warmth\u003cbr\u003e• Transforms dull, brassy tones into clean, cool blonde\u003cbr\u003e• Boosts shine and refines overall hair tone\u003cbr\u003e• High-performance formula for visible toning results\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Vegan Complex\u003c\/strong\u003e\u003cbr\u003e• Coconut Oil softens and smooths for silky, supple hair\u003cbr\u003e• Aloe Vera delivers hydration and supports moisture retention\u003cbr\u003e• Hydrolysed Rice Protein strengthens and improves hair balance\u003cbr\u003e• Pear Extract nourishes and conditions dry or damaged strands\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Hair Science\u003c\/strong\u003e\u003cbr\u003e• Signature Peptides help repair damage and support scalp health\u003cbr\u003e• Ectoin Barrier Booster protects, hydrates, and fortifies hair against environmental stress\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended For\u003c\/strong\u003e\u003cbr\u003e• Natural blonde, pre-lightened blonde, and grey hair\u003cbr\u003e• Hair with intense yellow, gold, or brassy tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003e• Apply to wet hair and massage evenly through lengths\u003cbr\u003e• Leave in briefly, adjusting time depending on desired toning strength\u003cbr\u003e• Rinse thoroughly\u003cbr\u003e• Use as needed to maintain a cool, platinum finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Result\u003c\/strong\u003e\u003cbr\u003e• Clean, cool blonde with platinum-silver brilliance\u003cbr\u003e• Bright, refined tones with enhanced shine and softness\u003c\/p\u003e","brand":"NAK","offers":[{"title":"80ml","offer_id":49011955892466,"sku":"NAK-31","price":17.95,"currency_code":"NZD","in_stock":true},{"title":"350ml","offer_id":49011955925234,"sku":"NAK-32","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/8881\/9698\/files\/plaitnumshampoo.png?v=1775517155","url":"https:\/\/victoriajane.co.nz\/products\/nak-platinum-blonde-anti-yellow-shampoo-2-sizes-available","provider":"Victoria Jane","version":"1.0","type":"link"}